Zyn, a brand of nicotine pouch, has quickly gained a loyal following among some workers looking for a boost during the day.

Its users often view it as a healthier alternative to nicotine products they’d previously used, like cigarettes, chewing tobacco, and vapes, Business Insider’s Sarah Jackson and Tim Paradis write.

And they aren’t necessarily wrong. One expert told Sarah and Tim a nicotine pouch is a “pretty clean product,” but also acknowledged it’s still early days.

While Zyn has been available in the US for a decade, it’s really exploded over the past year. There was a 62% year-over-year bump in the amount of flavored nicotine pouches shipped in the US in 2023.

But what’s more interesting is how concentrated it is among certain groups. Wall Street traders and Republican lawmakers and their aides are among the product’s biggest fans.

That’s not entirely surprising considering the pressure and stress in those jobs, with Zyn being viewed as a way to help.

Of course, it also has other uses — like socializing with people at kids’ birthday parties, one person told Sarah and Tim.